The Great Outdoor Gym Company: PR and comms
The brief:
To communicate the messages of excitement, creativity, features and benefits of TGO outdoor gyms and fitness spaces – including offline marcomms materials articles for web, PR activity and promotional films.
The results:
PR hits include:
- The Guardian
- BBC London TV
- Talk Sport
- BBC London Radio
- BBC Radio Essex
- BBC News Magazine
- GMTV x 2 broadcasts
- Big Issue
- Nottingham Evening Post
- Trade titles (Building for Leisure, Health Club Management and Fitness Kit).
Here are a selection of PR hits and communications materials StoryBoard Marketing generated for TGO.
I wrote, edited and managed design process for a 28 page report, submitted to central government, describing the adiZone project, bringing together measured programme results and impact across the UK – including adiZone usage statistics, PR activity summary and 2 detailed customer case studies.
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