The Great Outdoor Gym Company: PR and comms

The brief:
To communicate the messages of excitement, creativity, features and benefits of TGO outdoor gyms and fitness spaces – including offline marcomms materials articles for web, PR activity and promotional films.

The results:
PR hits include:

• The Guardian
• BBC London TV
• Talk Sport
• BBC London Radio
• BBC Radio Essex
• BBC News Magazine
• GMTV x 2 broadcasts
• Big Issue
• Nottingham Evening Post
• Trade titles (Building for Leisure, Health Club Management and Fitness Kit).

Here are a selection of PR hits and communications materials StoryBoard Marketing generated for TGO.

BBC news magazine

The Guardian

GMTV video

adiZone impact study

I wrote, edited and managed design process for a 28 page report, submitted to central government, describing the adiZone project, bringing together measured programme results and impact across the UK – including adiZone usage statistics, PR activity summary and 2 detailed customer case studies.